All the products which you need to promote on-line are prepared.
You have already signed up with the Google Adsense program or with different affiliate advertising and marketing programs and you have already organized the advert you want to publish to your affiliate’s website. Your thoughts are now set to being the next most successful on-line businessman. However…..is there something else which you might have forgotten to put together? How about your landing pages? Are they all set in your commercial enterprise?
Landing pages are actually internet pages where visitors are directed to whenever they click a result in an internet search or every time they click an internet advert.
For associate advertising and marketing, landing pages could refer to the internet page where you, as a merchant, might want your potential client to be directed after clicking your advert on your affiliate’s website. touchdown pages are, at maximum times, not anything clearly distinct from other net pages in a selected website, particularly if the said website is an e-commerce web site. some on-line businessmen might even use the homepage of their web sites as the landing page for their adverts. Are those businessmen making a huge mistake? Or should you follow their approach in developing landing pages for their adverts?
Reason no. 1:
It is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason no. 2:
Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
You probably entered into an affiliate marketing program with these things in mind, to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!